Sometimes schools are too relaxed with the use of their logo, brand colours, tag-line, and even with their mission statement. While these errors may seem harmless, over time they might give people the wrong impression of your school.

Your brand defines who you are and it should set your free school apart from your competition. It can be hard for parents to differentiate one school from another in a highly competitive market and this is where consistent branding can help your school succeed. Your logo, colour scheme, fonts, etc. should all be unique to your brand, and the narrative that defines your brand’s promise should be consistent across all your marketing materials.

When your audience sees and hears a consistent message from your school, it reinforces your brand in their minds. By knowing what they can expect from your brand, and hearing it multiple times, they will associate a higher value and trust in your school—and it also shows that you take your school seriously.

Brand consistency

across all materials

Sixth Form website design College marketing
“The prospectus, photos banners and fliers looked totally brilliant. People not only felt like the school was a solid thing with viability but that it also had a real energy about it. We simply couldn't have done this without you!”

Deb Gostling
Crystal Palace Primary School